NTA acquires free-to-air Premier League licence in Nigeria

Nigeria’ public broadcaster, the Nigerian Television Authority, NTA, has acquired sublicensed rights to one English Premier League fixture per match week.

According to a report by Sportsbusiness.com, the deal was brokered by Integral Sponsorship and Experiential Marketing, a Nigerian sports marketing company, after the Infront agency sold the rights on.

The deal covers the three-season cycle between 2019-20 and 2021-22.

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