The prolific striker’s No.7 jersey has reportedly sold $60m worth of merchandise in just 24 hours – almost half his Juventus salary.
Many young fans who came out to greet their new hero were already wearing Juventus shirts emblazoned with “Ronaldo” and the number 7.
Others wore t-shirts with the message “Bem-vindo” – “welcome” in Portuguese – which 5,000 shopkeepers put up posters ahead of Ronaldo’s arrival.
One local ice-cream parlour has even created a “CR7” cone, featuring a Portuguese cherry liquor and chocolate shavings.
Ronaldo must have seen this coming when he said his record-breaking move from Real Madrid was a “well thought out decision”.
Ronaldo, who joined the Italian champions on a four-year contract for 100 million euros (AD$157m), added that he did not want to stay in his comfort zone after winning three straight European Cups with Real.